#8: Greenwashing and greenhushing, with Something Green
Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.
Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.
We chat about...
We chat about...
- Defining greenwashing as a term
- The different ways we see companies "greenwashing"
- The marketer's role in greenwashing
- What is "greenhushing"
- Why people greenhush, and why it's not good for sustainability and progression
- Mona's personal experiences of managing social media for a municipality waste department
About Mona Jensen:
Mona has spent more than a decade working with environmental communication. Mona has run Something Green since 2017, where she helps green companies with their marketing and comms. Clients span 5 continents and 14 countries.
Mona also teaches workshops on how to comply with the new EU regulation on greenwashing, and how to communicate ethically.
Resources:
Mona's Linkedin: https://www.linkedin.com/in/monajensendk/
Something Green website: https://somethinggreen.org/
EcoSend: https://ecosend.io/
Creators and Guests
