#2 How green is digital marketing? With Russell Vaughan
James Gill chats to Russell Vaughan about hidden impact digital marketing has on the environment, and what we can do about it.
In this episode, we discuss the real impact digital marketing has on the planet, incuding...
- Where emissions from digital marketing come from
- The scale of the impact across the globe
- 3 different types of emissions associated with running a business: The ones you burn, ones you buy and those beyond...
- Easy ways to start measuring and reducing those emissions
- How adopting different marketing practices can be better for both the planet AND your customers
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