#6: Creative storytelling for sustainability with Stories Behind Things
This week James chats with the wonderful Charlotte Worsley, who is Head of Partnerships at Stories Behind Things; a media platform exploring sustainability, climate and consumption. Previously, Charlotte also worked in a creative strategy role at Refinery 29 before embarking on a master's in sustainable business and innovation.
Charlotte is on a mission to engage more people in climate action through effective communication strategies, making her a very welcomed guest on our Podcast.
This week we chat to Charlotte Worsley, Head of Partnerships at Stories Behind Things; a sustainability focused media platform. In this jam-packed episode we chat about...
- Charlotte's journey into sustainability
- How can brands influence consumer behaviour for the greater good
- How sustainability is influencing consumption
- The behaviour vs action gap
- Sustainability communications
- What to do with so much data and big numbers
About Charlotte Worsley:
Charlotte is Head of Partnerships at Stories Behind Things, a media platform exploring sustainability, climate and consumption. Prior to that, she worked in creative strategy at Refinery29 before embarking on a Masters in Sustainable Business and Innovation. Charlotte is on a mission to engage more people in climate action through effective communication strategies.
Resources:
Charlotte is Head of Partnerships at Stories Behind Things, a media platform exploring sustainability, climate and consumption. Prior to that, she worked in creative strategy at Refinery29 before embarking on a Masters in Sustainable Business and Innovation. Charlotte is on a mission to engage more people in climate action through effective communication strategies.
Resources:
- Charlotte's LinkedIn: https://www.linkedin.com/in/charlotte-worsley/
- Stories Behind Things website: https://storiesbehindthings.com
- EcoSend: https://ecosend.io/
