S7E7 'Is AI the Enemy of Sustainability?', with Matt Ville from HiYield 🎨
As AI continues to dominate headlines across the Tech Space, and with seismic new technologies being introduced on almost a weekly basis, we are delighted to welcome another expert in the AI and Digital Sustainability space, for episode seven of this season.
Matt Ville is CTO & Founder at Hiyield, a B Corp based in Cornwall UK, who create bespoke websites and apps, designed with sustainability at their core.
The meteoric rise of AI poses many questions to Digital Sustainability. ChatGPT-3 is 10 times more energy demanding than a Google search, and training ChatGPT-4 is estimated to have used 50 times more energy than training the previous model.
Many major tech companies find themselves struggling to meet net-zero commitments due to increased data and computing power demands.
But is it that straight-forward? Is AI a villain and dire threat to Sustainability, or can its power be harnessed for good?
Do join us for this fascinating episode as James sat down with Matt to try to answer that question, as well as topics including:
👣 Matt's journey to founding HiYield
🌟 Bringing Purpose to the forefront of the HiYield brand
👧 Generational shifts in the workforce, and the rise of interest in Sustainability from the younger generation
🌱 The rise of AI alternatives to challenge the dominant LLMs
📔 The need for clear guidelines are fair usage of AI
... and much more! ✨
The nature of AI's role in our future remains very uncertain. Whether positive or negative, its effects will certainly be wide-reaching. A big thank you to Matt for joining us for this episode, and for bringing his expertise to a help clarify such a complex discussion. We hope you enjoy the episode 💚
About Matt Ville:
Matt Ville is the Founder and CTO of Hiyield. With 20+ years of experience in tech and product development, Matt leads teams in delivering impactful digital experiences - and was listed in the top 50 agency leaders to watch in the Great Agencies Growth Index 2024. He is committed to using technology to drive business success while maintaining a focus on sustainability
Further Resources from the episode:
HiYield website: https://hiyield.co.uk/
Matt on LinkedIn: https://www.linkedin.com/in/matthew-ville/
HiYield Report on AI: https://hiyield.co.uk/wp-content/uploads/2025/02/Hiyield_AI_Enemy_of_Sustainability.pdf
Matt Ville is CTO & Founder at Hiyield, a B Corp based in Cornwall UK, who create bespoke websites and apps, designed with sustainability at their core.
The meteoric rise of AI poses many questions to Digital Sustainability. ChatGPT-3 is 10 times more energy demanding than a Google search, and training ChatGPT-4 is estimated to have used 50 times more energy than training the previous model.
Many major tech companies find themselves struggling to meet net-zero commitments due to increased data and computing power demands.
But is it that straight-forward? Is AI a villain and dire threat to Sustainability, or can its power be harnessed for good?
Do join us for this fascinating episode as James sat down with Matt to try to answer that question, as well as topics including:
👣 Matt's journey to founding HiYield
🌟 Bringing Purpose to the forefront of the HiYield brand
👧 Generational shifts in the workforce, and the rise of interest in Sustainability from the younger generation
🌱 The rise of AI alternatives to challenge the dominant LLMs
📔 The need for clear guidelines are fair usage of AI
... and much more! ✨
The nature of AI's role in our future remains very uncertain. Whether positive or negative, its effects will certainly be wide-reaching. A big thank you to Matt for joining us for this episode, and for bringing his expertise to a help clarify such a complex discussion. We hope you enjoy the episode 💚
About Matt Ville:
Matt Ville is the Founder and CTO of Hiyield. With 20+ years of experience in tech and product development, Matt leads teams in delivering impactful digital experiences - and was listed in the top 50 agency leaders to watch in the Great Agencies Growth Index 2024. He is committed to using technology to drive business success while maintaining a focus on sustainability
Further Resources from the episode:
HiYield website: https://hiyield.co.uk/
Matt on LinkedIn: https://www.linkedin.com/in/matthew-ville/
HiYield Report on AI: https://hiyield.co.uk/wp-content/uploads/2025/02/Hiyield_AI_Enemy_of_Sustainability.pdf
Music credit: bensound.com
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